People4Growth

Struggling to hire the right people, bring new recruits up to speed quickly, or keep your team engaged as your business grows? Based in St Asaph, Cath Patterson operates as People4Growth, a specialist HR Partner supporting founders and leaders of growing SMEs who are feeling the pressure of scaling without the right people structures and processes in place.

With over 25 years’ experience as both an SME founder and hiring strategist, Cath understands the realities of running a growing business – from firefighting recruitment issues to managing increasing people demands. She works alongside leaders to make hiring more effective, onboarding more structured, and team engagement more consistent, helping businesses build capable teams that can grow with confidence.

Her practical, commercially grounded approach helps organisations move away from reactive recruitment and day-to-day people challenges, putting simple, sustainable practices in place that improve performance, strengthen retention and support long-term growth.